Wednesday, August 24, 2011

Ben & Jerry's - How Deep Is The Rabbit Hole?

You know how after paying for groceries, you routinely receive various coupons and/or advertisements? Well, a few weeks ago I received the following….uh, statement….from Ben & Jerry's:

Now, it took me a minute to understand what was going on, but eventually I realized that I had in fact purchased a 14 oz container of chocolate ice cream from Haagen Dazs. Apparently, Ben & Jerry's was so disturbed by my decision, that they were going out of their way to inform me that I had bought a substandard portion of ice cream, as compared to their 16 oz containers.

My jaw fell open…there were so many questions racing through my mind - could this be true? Have I been losing out on 2 oz of ice cream per container every time I bought a non-Ben&Jerry's variety? How many containers has that been over the years? If you added up all the lost servings from consumers across the world, how big would the resulting pile of ice cream be? It was horrifying to think of the lost seas of ice cream, never to be salvaged. And how could I have been so misguided and hoodwinked, as to be blind to this truth for so long?

The severity of the situation was overwhelming. I vowed to get to the bottom of this, even if it meant sacrificing more ice cream for the sake of the cause. No matter how long it took, no matter how far…I would find answers.

Thus began the furious task of researching this issue. My inquiry took me to distant lands, atop ancient glaciers, to the heartlands of ice cream nations across the globe. I consulted with psychologists, experts in the medical community, and even spoke with a lama. When all the data was in hand, and the dust finally settled….5 minutes later….I had my answer:

The grocery store didn't carry chocolate Ben & Jerry's ice cream. (Gasp)

In fact, none of the stores in my area carried a Ben & Jerry's chocolate-only flavor. But how could that be? Nothing was making sense. Surely Ben & Jerry's would make it a point to have stores carry such a basic flavor, wouldn't they? Why would they issue their press release amidst my batch of coupons, if they couldn't offer to match my choice in flavor? Was this just a coincidence, or was it evidence of something far more nefarious? More questions began flooding my brain - too many to ignore. No, this had to be investigated and there was only one man for the job. Rest assured, I will get to the bottom of it….right after I finish this 14 oz container of Haagen Dasz ice cream.